Product & Service Launches

A launch only works if a stranger can tell what you sell and who it is for. We start there, then plan the photography and film around those points.

Who this is for

  • A new product that has to make sense to people who have never seen it
  • A service that is hard to explain until someone can see it
  • A launch that has to work on the website, in a sales deck, and in ads from the same shoot

What it involves

  • Working out what has to be obvious by the end of the film, before anyone discusses shots
  • A shoot plan built around those points
  • Photography and film a sales team can actually use
  • Delivery in the formats the launch uses

Five product films so tradies could see the point

Still from an Aptella iMEX product film by Cinema 7

Product films

Aptella

Aptella needed young Australian tradies to understand what the iMEX laser and measuring range actually did. Dry humour and a pace that holds on a phone were how we got that across. We shot in Orange, NSW, then delivered a series the sales team could put in front of people who had never heard of the brand.

View the case study

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