Aptella, formerly Position Partners, is a leading provider of innovative positioning and geospatial solutions in Australia. Specializing in precision technology for industries like construction, mining, and geospatial surveying, Aptella empowers businesses with cutting-edge tools to enhance productivity and accuracy in their operations.
“ Professional, with great communication at all stages of the process.”
iMEX, a brand recently acquired by Aptella, tasked Cinema 7 with producing five promotional videos to showcase their laser and measuring products, including rotary lasers, receivers, and accessories. The objective was to attract young Australian tradies who might benefit from these tools in their work. Aptella wanted the videos to emphasize the practicality of the products while appealing to a younger, tech-savvy audience.
PRODUCT VIDEO
Execution with PURPOSE
We shaped the creative direction of these videos around elements that would resonate with this audience. Using a blend of subtle humour, energetic music, and carefully composed shots, we made the videos relatable and engaging. The shoot took place in Orange, NSW, demanding efficient logistics and gear transportation under a tight timeframe. Since some participants had no on-camera experience, creating a relaxed environment was essential for natural performances. Despite these challenges, we delivered a series of videos that Aptella was thrilled with, leading to further collaboration soon after.
“Micky was a pleasure to work with from start to finish. Professional, with great communication at all stages of the process. Micky did his research and arrived at the filming day with a vision and great ideas, to show the best features of our products. We are very happy with the end results and would highly recommend Cinema 7. We are very excited to work again with Cinema 7 for our future content. Thank you Micky and team for your outstanding work!!”