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ServiceTestimonial films
The brief
Blooms The Chemist is an Australian pharmacy group with more than four decades in local communities. We produced a series of testimonial films aimed at pharmacists considering a franchise.
Blooms The Chemist is an Australian pharmacy group with more than four decades in local communities. We produced a series of testimonial films aimed at pharmacists considering a franchise.
Blooms needed pharmacists to see franchise ownership as something they could realistically get to. So we put existing franchisees on camera to explain how they did it, and what support they get from head office once they are running a store.
We shot in the stores rather than a studio, because the rooms do half the work. Cutaways of staff and customers going about the day keep the films grounded, and stop a franchise pitch from looking like a corporate video.
