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  <url>
    <loc>https://cinema7.com.au/portfolio/idfc</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/idfc/poster-01.webp</video:thumbnail_loc>
      <video:title>ID Fitouts &amp; Construction — Fitout story · project film</video:title>
      <video:description>Cinematic project films and photography for ID Fitouts &amp; Construction, turning completed Sydney fitouts into content that builds credibility and wins work. Each film gives the finished space its context: what was there before, what had to change, and how the team got it done. The films put the people who ran the job on camera, which gives a future client something more useful than a gallery of finished rooms.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/idfc/film-01.mp4</video:content_loc>
      <video:duration>72</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/idfc</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/idfc/poster-02.webp</video:thumbnail_loc>
      <video:title>ID Fitouts &amp; Construction — Fitout story · case study film</video:title>
      <video:description>Cinematic project films and photography for ID Fitouts &amp; Construction, turning completed Sydney fitouts into content that builds credibility and wins work. Each film gives the finished space its context: what was there before, what had to change, and how the team got it done. The films put the people who ran the job on camera, which gives a future client something more useful than a gallery of finished rooms.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/idfc/film-02.mp4</video:content_loc>
      <video:duration>129</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/mochagroup</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/mochagroup/poster-01.webp</video:thumbnail_loc>
      <video:title>Mocha Group — Australian Modern Barber Awards 2023 · showreel</video:title>
      <video:description>Award-show films and event photography for Mocha Group, capturing the Australian Hair Industry Awards and Australian Beauty Industry Awards. Mocha Group brings us back each year to film and cut their award shows. We shoot for the moments people want to see again, mostly the winner reactions and whatever happens in the room, then edit them into a promotional cut short enough to hold attention on a feed.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/mochagroup/film-01.mp4</video:content_loc>
      <video:duration>81</video:duration>
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  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/mochagroup</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/mochagroup/poster-02.webp</video:thumbnail_loc>
      <video:title>Mocha Group — Australian Beauty Industry Awards 2024 · showreel</video:title>
      <video:description>Award-show films and event photography for Mocha Group, capturing the Australian Hair Industry Awards and Australian Beauty Industry Awards. Mocha Group brings us back each year to film and cut their award shows. We shoot for the moments people want to see again, mostly the winner reactions and whatever happens in the room, then edit them into a promotional cut short enough to hold attention on a feed.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/mochagroup/film-02.mp4</video:content_loc>
      <video:duration>88</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/mochagroup</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/mochagroup/poster-03.webp</video:thumbnail_loc>
      <video:title>Mocha Group — Australian Beauty Industry Awards 2023 · showreel</video:title>
      <video:description>Award-show films and event photography for Mocha Group, capturing the Australian Hair Industry Awards and Australian Beauty Industry Awards. Mocha Group brings us back each year to film and cut their award shows. We shoot for the moments people want to see again, mostly the winner reactions and whatever happens in the room, then edit them into a promotional cut short enough to hold attention on a feed.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/mochagroup/film-03.mp4</video:content_loc>
      <video:duration>73</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/aptella</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/aptella/poster-01.webp</video:thumbnail_loc>
      <video:title>Aptella — iMEX product film · 01</video:title>
      <video:description>Five promotional product films for Aptella&apos;s iMEX laser and measuring range, practical, energetic videos aimed at young Australian tradies. We built the creative direction around what this audience actually responds to: dry humour, energetic music and carefully composed shots. The shoot took place in Orange, NSW, which demanded efficient logistics under a tight timeframe. Some of the people on camera had never done it before, so a relaxed set mattered more than the schedule. Aptella was happy with the final series, and it led to more work soon after.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/aptella/film-01.mp4</video:content_loc>
      <video:duration>70</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/aptella</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/aptella/poster-02.webp</video:thumbnail_loc>
      <video:title>Aptella — iMEX product film · 02</video:title>
      <video:description>Five promotional product films for Aptella&apos;s iMEX laser and measuring range, practical, energetic videos aimed at young Australian tradies. We built the creative direction around what this audience actually responds to: dry humour, energetic music and carefully composed shots. The shoot took place in Orange, NSW, which demanded efficient logistics under a tight timeframe. Some of the people on camera had never done it before, so a relaxed set mattered more than the schedule. Aptella was happy with the final series, and it led to more work soon after.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/aptella/film-02.mp4</video:content_loc>
      <video:duration>66</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/aptella</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/aptella/poster-03.webp</video:thumbnail_loc>
      <video:title>Aptella — iMEX product film · 03</video:title>
      <video:description>Five promotional product films for Aptella&apos;s iMEX laser and measuring range, practical, energetic videos aimed at young Australian tradies. We built the creative direction around what this audience actually responds to: dry humour, energetic music and carefully composed shots. The shoot took place in Orange, NSW, which demanded efficient logistics under a tight timeframe. Some of the people on camera had never done it before, so a relaxed set mattered more than the schedule. Aptella was happy with the final series, and it led to more work soon after.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/aptella/film-03.mp4</video:content_loc>
      <video:duration>51</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/ahia</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/ahia/poster-01.webp</video:thumbnail_loc>
      <video:title>AHIA — AHIA Creative 2026 · sizzle reel</video:title>
      <video:description>A cinematic creative sizzle reel for the Australian Hair Industry Awards 2026, cut for stage and social. A fast, atmospheric edit that captures the energy of the awards — the looks, the room, and the people the industry turns up for — designed to play ahead of the night and live on after it.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/ahia/film-01.mp4</video:content_loc>
      <video:duration>171</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/salon-forum</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/salon-forum/poster-01.webp</video:thumbnail_loc>
      <video:title>Salon Forum — Salon Forum · sizzle reel</video:title>
      <video:description>An event sizzle reel for Salon Forum, capturing the energy of the industry gathering for stage and social. Shot and cut to move — a promotional piece that sells the feeling of being in the room, ready for websites, social and post-event wrap-ups.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/salon-forum/film-01.mp4</video:content_loc>
      <video:duration>133</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/nathan-yazbek</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/nathan-yazbek/poster-01.webp</video:thumbnail_loc>
      <video:title>Nathan Yazbek — Introducing Nathan Yazbek · brand film</video:title>
      <video:description>Brand films, short-form social content and portrait photography for Nathan Yazbek, two-time NSW Hairdresser of the Year. Nathan is regularly invited to run educational and creative demonstrations on stage. He needed something to play before he walked out, so a room that had never met him already knew his history and his style.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/nathan-yazbek/film-01.mp4</video:content_loc>
      <video:duration>189</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/nathan-yazbek</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/nathan-yazbek/poster-02.webp</video:thumbnail_loc>
      <video:title>Nathan Yazbek — Short-form · 01</video:title>
      <video:description>Brand films, short-form social content and portrait photography for Nathan Yazbek, two-time NSW Hairdresser of the Year. Nathan&apos;s work is visual and it moves, so the social cuts had to show the process and not only the finished style. We shot and edited these for his feed, in square and vertical.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/nathan-yazbek/film-02.mp4</video:content_loc>
      <video:duration>28</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/nathan-yazbek</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/nathan-yazbek/poster-03.webp</video:thumbnail_loc>
      <video:title>Nathan Yazbek — Short-form · 02</video:title>
      <video:description>Brand films, short-form social content and portrait photography for Nathan Yazbek, two-time NSW Hairdresser of the Year. Nathan&apos;s work is visual and it moves, so the social cuts had to show the process and not only the finished style. We shot and edited these for his feed, in square and vertical.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/nathan-yazbek/film-03.mp4</video:content_loc>
      <video:duration>15</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/nathan-yazbek</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/nathan-yazbek/poster-04.webp</video:thumbnail_loc>
      <video:title>Nathan Yazbek — Short-form · 03</video:title>
      <video:description>Brand films, short-form social content and portrait photography for Nathan Yazbek, two-time NSW Hairdresser of the Year. Nathan&apos;s work is visual and it moves, so the social cuts had to show the process and not only the finished style. We shot and edited these for his feed, in square and vertical.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/nathan-yazbek/film-04.mp4</video:content_loc>
      <video:duration>11</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/nathan-yazbek</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/nathan-yazbek/poster-05.webp</video:thumbnail_loc>
      <video:title>Nathan Yazbek — Short-form · 04</video:title>
      <video:description>Brand films, short-form social content and portrait photography for Nathan Yazbek, two-time NSW Hairdresser of the Year. Nathan&apos;s work is visual and it moves, so the social cuts had to show the process and not only the finished style. We shot and edited these for his feed, in square and vertical.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/nathan-yazbek/film-05.mp4</video:content_loc>
      <video:duration>75</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/blooms-the-chemist</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/blooms-the-chemist/poster-01.webp</video:thumbnail_loc>
      <video:title>Blooms The Chemist — Franchisee testimonial · feature cut</video:title>
      <video:description>A series of cinematic franchisee-testimonial films for Blooms The Chemist, shot on location in their pharmacies. Blooms needed pharmacists to see franchise ownership as something they could realistically get to. So we put existing franchisees on camera to explain how they did it, and what support they get from head office once they are running a store.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/blooms-the-chemist/film-01.mp4</video:content_loc>
      <video:duration>157</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/blooms-the-chemist</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/blooms-the-chemist/poster-02.webp</video:thumbnail_loc>
      <video:title>Blooms The Chemist — Franchisee testimonial</video:title>
      <video:description>A series of cinematic franchisee-testimonial films for Blooms The Chemist, shot on location in their pharmacies. We shot in the stores rather than a studio, because the rooms do half the work. Cutaways of staff and customers going about the day keep the films grounded, and stop a franchise pitch from looking like a corporate video.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/blooms-the-chemist/film-02.mp4</video:content_loc>
      <video:duration>48</video:duration>
    </video:video>
  </url>
  <url>
    <loc>https://cinema7.com.au/portfolio/finding-clarity-counselling</loc>
    <video:video>
      <video:thumbnail_loc>https://cinema7.com.au/assets/images/work/finding-clarity-counselling/poster-01.webp</video:thumbnail_loc>
      <video:title>Finding Clarity Counselling — Finding Clarity Counselling · brand film</video:title>
      <video:description>Brand film and portrait photography for Finding Clarity Counselling &amp; Equine Assisted Therapy, introducing Brittany, her herd and the safe, nurturing space behind the practice. We created a brand film that introduces Finding Clarity on its own terms: through Brittany, the herd and the quiet connection at the centre of the practice. The film brings together the people, animals and landscape behind a trauma-informed approach to counselling and equine-assisted therapy.</video:description>
      <video:content_loc>https://cinema7.com.au/assets/video/work/finding-clarity-counselling/film-01.mp4</video:content_loc>
      <video:duration>97</video:duration>
    </video:video>
  </url>
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